I help creative people who have amazing talents that they are not making the most of. I specialise in putting the right business model around a client's product or service. It is not what you do, but how you do it that counts. The conversion marketing course has had a profound impact. I have been a Leadpages customer for several years and had published lots of landing pages with lead magnets, but rarely achieved much. After implementing the strategies through the practicum, my results have dramatically improved. Now, in addition to coaching my creative clients about who their ideal customers are, where they hang out and perfecting their value proposition, I can also coach them how to acquire them. In some cases I even get customers for my clients and unlike most marketeers now feel confident to guarantee results.