How, exactly, do you sell a product/service that has one of Google's lowest search volumes? With well planned, laser-like precision. In fact, it's a strategy you should always take to the marketing department meeting, regardless of whether your offering has widespread appeal or niche exclusivity. I'm the Marketing Director for one of the leading employee recognition & employee engagement providers in North America. We were part of the "Inc 5000 Fastest Growing Companies List in 2016," one of "HR Tech Outlook Magazine's Top 10 Employee Engagement Solutions for 2017," and one of "Inc Magazine's Best Workplaces 2017." MyEmployees provides consistent and powerful ROI for our clients, but we almost never got inbound leads before introducing digital marketing strategies. But nobody reaches out to us about it on their own. All of our revenue comes through dedicated sales efforts and strategic marketing outreach. Through careful research, precise online prospect targeting, Facebook advertising, and strategic email marketing, we've seen digital lead generation increase every single day. And we're not talking lookie loo's or tire kickers; we're talking about qualified buyers who engaged with our material online and are nearer to the close than any cold call could ever be. If you want to hear more about how we do it, let's connect. If you'd like some "easy-win" ideas for improving your online lead generation, let's connect. If you need someone to evaluate your current situation and offer some recommendations, let's connect. I have a broad network of resources, talent, and real-world professionals, gleaning wisdom from dozens of industries, so we can definitely get creative with your strategy! And, if I can't help you, we'll find someone who can. I look forward to sharing ideas with you! ~Matthew
